Here at Walker Sands, we challenge ourselves to be constant learners; we strive to keep up with the latest developments in web design; to monitor search engines for upcoming SEO trends, and lots more.

o when our CEO and founder Ken Gaebler challenged the digital team to become HTML certified, we accepted the challenge and started studying W3Schools’ online tutorial.

Many of us use HTML and other programming languages on a day-to-day basis. Even so, we each learned something cool, interesting, or applicable that we didn’t know before. I asked my colleagues to name a few of those things. Their answers are below.


Katie Donabedian

  • Inline Styles: Katie learned how to useinline styles to her advantage when editing a website’s headings. Whereas the CSS stylesheet defines styles site-wide (font, color, size, width, alignment, etc.), inline styles will override the default on a case-by-case basis.
  • Problem Identification: Generally speaking, knowing HTML is advantageous when something on a website “breaks.” Viewing the page source quickly reveals what went wrong and how to fix it.


Colleen Garvey

  • Form Attribute Values: Most of our web design clients use Walker Sands’ proprietary Content Management System. When a client wishes to build a form to increase lead generation it is all managed in the CMS – no HTML required from the marketer. Even so, Colleen was interested to learn about form input attribute values and what happens behind the scenes.
  • Comment Tags: Comment tags are incredibly useful. Simply place the following characters around HTML elements to hide it from view on a live page: (example: ). Use the tag to label elements, comment on a line of code, or to safely and temporarily remove something from a page.

Emily Johnson

  • Abbreviation Tag: Emily enjoyed learning about the abbreviation tag. One might use it to refer to my company by its nickname, WSD, yet when a mouse hovers over the abbreviation the longer name is revealed.

Daniel Laloggia

  • Hex Color Codes: Website colors are defined by a set of six digits known as a hexidecimal (hex) number. There are over 16 million different color variants in this system. Daniel liked learning about how hex codes are assigned and which colors are safe for web use.


Allison Lautz

  • Image Maps: Anyone can put a link on an entire image, but making only a portion of that image clickable requires an . I should note that they are not used much anymore, in part because they don’t work with responsive design. Nevertheless, I have created several image maps over the years, and each time it was with the help ofthis handy little tool. After learning how to manually write an image map I am so thankful for programs like these that simplify the process!

Interested in learning more about HTML? Learn alongside us or check out W3Schools‘ online tutorials.